Thomas Bailey
  1. Thomas BaileyCreative Storyteller · Sport, Content & Design
  2. IntroductionFootball, adapting abroad and creative discovery
  3. Selected workPodcast, magazine, football editorial, campaign and event film work, plus interactive adverts
  4. Behind the micStudio preparation, live sound and four episodes
  5. The Roaring TimesManaging Editor, layout and assembly
  6. Football editorialTwo poster designs, rebuilt and fact-checked
  7. Stria One campaignA fictional football boot, in one silent film
  8. Copy Nothing — MiamiAn event film I shot and edited in CapCut
  9. Interactive advertsInteractive product adverts I concept, design and build
  10. JourneyThree years in the US on a football scholarship
  11. How I workRough version first, then refine. Including how I use AI
  12. Contact & CVEmail, LinkedIn, CV and earlier portfolio

Again.

Stria One campaign

Independent campaign concept · Fictional football boot · Silent film, 35 seconds

A campaign for Stria One, a football boot designed around one idea: control is repeated.

Self-initiated concept. Stria One is a fictional product, with no real brand, player or client involved.

Stria One, a clay-red football boot with contour ridges across the forefoot, on dark ground marked with rings. The line reads: Control is repeated.
35 seconds · Silent
The film loads only when you press Play.

The idea

Brief

Make a quiet, physical film for players who train on their own, roughly 16 to 25. Craft leads, and the product arrives last, composed and still. No performance claims, real brands or players.

Control is repeated

Every touch wears a ring into the ground. Thousands of touches leave a contour map, and that map becomes the boot. The product’s shape comes from the campaign’s idea, so the film and the boot tell one story.

From turf to ridges

The film’s turning point happens in about five seconds, in one continuous move.

  1. From above, a worn patch of clay in the turf, marked with irregular rings.

    14.9s

    Touches wear rings

    Each landing of the ball wears another ring into the turf, until the worn patch reads as a contour map.

  2. The rings glowing on black around one centre.

    17.9s

    One centre

    The light narrows and the rings glow on black, tightening around a single centre.

  3. The boot rising through the rings, with the lines running on across its forefoot.

    19.9s

    The boot rises

    The boot rises toe first from that centre, and the floor lines run on across its forefoot.

  4. Close up, the contour ridges on the boot's clay upper under raking light.

    21.1s

    Lines become ridges

    The lines settle on to the boot’s real contour ridges, and raking light reveals them as relief.

Credits

Thomas Bailey

Concept development, creative direction, selection and review. I developed the idea, directed each revision and decided what made the final cut.

AI-assisted production

I set the creative direction and reviewed each revision. Claude generated the code for the 3D boot, materials, lighting, animation, rendering and storyboard layout. The visuals were rendered from the 3D scene without photography or an AI image generator.

Where it stands

  • Stria One is a fictional football boot campaign I developed as an independent portfolio project.
Start from the beginning
Stria One campaign