THOMAS / 01 can, Blackberry + Vanilla: deep plum with a lilac ribbon and ivory lettering, covered in condensation

Winter, in a different shade.

Blackberry + Vanilla

Flavour direction

  1. Dark blackberry
  2. Softened by vanilla
  3. Cold and sparkling

A creative direction for a fictional drink, not a recipe or ingredient list. AI-generated image.

THOMAS / 01

Blackberry + Vanilla
Sparkling energy · 250 ml can design

The concept

THOMAS / 01 is a fictional sparkling drink, created to show how one product can carry a seasonal story from first glance to final frame.

A hand in a cream knitted sleeve holds up the plum THOMAS / 01 can in a frosted meadow, with pale winter trees behind.
AI-generated image.
Identity
An invented beverage brand with a quiet, spaced wordmark and a numbered first edition: 01.
Flavour direction
Blackberry and vanilla: a dark, fruity note softened by warm vanilla. It sets the colour and mood of the campaign rather than describing a real recipe.
Packaging
Deep plum with a soft lilac ribbon and warm ivory type, kept minimal so the colour does the work.
Interactive story
One can carries the whole scroll: a frosted opening, a shift from pale lilac to deep plum, and a still finale. It plays forwards and backwards, adapts to phones and desktops, and works with a keyboard and reduced motion.
THOMAS / 02 can, Pear + Ginger: deep forest green with a pale green ribbon and ivory lettering, covered in condensation

Coming soon

THOMAS / 02

Pear + Ginger

The next shade is in development: crisp pear warmed by a little ginger, in deep forest green.

In development · Edition 02 of the series

Winter, in a different shade.

THOMAS / 01 can, Blackberry + Vanilla
About the concept Replay

Fictional beverage brand. Packaging and interactive advert concept by Thomas Bailey. AI-generated product imagery. Not available for purchase.